105: A Rose By Any Other Name…

Have you ever thought about what your nonprofit looks like to the rest of the world?

Well, buckle up because we’re diving headfirst into the wild world of branding with Justin Bieganek. We’re not just talking logos and colors; we’re getting into the nitty-gritty of what makes your nonprofit tick and how to connect with people’s hearts—not just their wallets.

Picture this: You run a cat rescue, right? You’ve been all about giving older and disabled kitties a cozy place to land for years. But now you’re doing so much more, from helping with vet bills to teaching pets fancy tricks. And your board’s like, “Should we change our name?” You’re freaking out because, let’s be honest, that sounds like a ton of work. Justin’s here to help us figure out if a name change is the cat’s meow or if it will just cause a fur-ocious headache.

We’re keeping it real and talking about the scary stuff, too, like what if your supporters don’t dig the new name? Justin’s got some wizard-level advice for navigating those choppy waters. We’re all about making sure your nonprofit is dressed to impress and ready to attract new folks who are just as passionate about your cause as you are. And hey, if you’re feeling a bit like a scaredy-cat about all this change, that’s okay! Change is tough, but we’ve got your back.

Come join us for some laughs, a few “aha!” moments, and maybe even a lightbulb or two going off as we tackle the big, bold world of nonprofit branding.

In this episode, you will hear:

• The heart of nonprofit branding—it’s more than just a logo!
• A cat rescue’s branding pickle: Should their name change after expanding their mission?
• Why it’s crucial for names to mirror your identity
• The courage to evolve and the strategy to keep your mission, vision, and values intact
• Rebranding as a means to energize your team, draw new talent, and strengthen community ties
• How envisioning success can turn those scary feels into rebranding thrills
• Justin’s thoughts on tackling stakeholder resistance
• Connecting and turning your brand into a community’s heartbeat

Resources from this Episode

Learn more about Justin & Mercury Creative Group: https://mercurycreativegroup.com/

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